Blué O’Connor

Blué O’Connor

Founder of KINGS Grooming

Blué O’Connor is the founder of KINGS. A vegan and cruelty free aftershave fragrance and grooming brand that gives back to men’s mental health. After launching KINGS in the Summer of 2018 through a successful crowd fund campaign, their flagship scent ‘Evolution’ is now stocked in retailers, barbershops and health shops across the UK and has been featured in magazines including Vegan Food & Living, Men’s Fitness, Plant Based Magazine, Vegan Living and Vegan Life. KINGS was also recently awarded a ‘Best Brand Buy’ by the Ethical Consumer magazine and is one of the only men’s brands in the world to be granted PETA approval.


Supporting Mental Health Through Ethical Business

A talk on how Blué O’Connor’s (Founder of KINGS) challenges with mental health led him to a plant based lifestyle, launching a brand that gives back to men’s mental health and how you can boost your own mental fitness.

Lifestyle full timetable