Go Vegan World’s educational ad campaign has run across the UK and Ireland, on buses, live screens in city centres, major televised sporting events, national newspapers….  However, behind the scenes they have faced continual efforts to prevent them from educating the public. There have been many refusals to run ads, and many complaints to the Advertising Standards Agency seeking to have ads banned. This talk will look at some of the complaints and how GVW successfully defended the ads.